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DIGITAL MARKETING IS THE FUTURE. HERE’S WHY.

JEMIMA CHUAH | 11 February 2022

“Find out why it is important to stay updated on the latest digital marketing trends.”

Digital Marketing is the Future. Here’s Why.

Digital marketing is the future. In this article, we explore why it is important to harness digital marketing as a tool for your company’s growth. In 2020, Covid-19 swept across the world and halted economies globally. Companies turned to digital marketing and social media to increase online reach and their digital presence. Throughout the pandemic, many companies managed to transition to remote work and started to understand the growing importance of digital marketing. 

 

For many entrepreneurs and small businesses, digital marketing has become a great way to gain a competitive edge in the market. However, there is an increasing need for both entrepreneurs and business owners to stay open to changes and growth as the digital marketing industry is ever changing.

The Digital Generation

Gen Z are coming of age and have an increasing purchasing power. This means that companies need to redirect their marketing efforts to reach an audience that grew up with smartphones and technology at their disposal. While drastic changes do not have to be made to engage Gen Z as an audience, tactics used with Gen X and boomers will soon become defunct. This is because Gen Z prefers engaging short form video content. Additionally, it is known that Gen Z tends to lack the patience that previous generations had.

Digital marketing efforts towards Gen Z will have to be more precise and effective. In addition, professional digital marketers believe that Gen Z and millennials will become “the” target audience for most businesses. Marketing to this group also requires a highly responsive and modified approach.

The Metaverse 

Technology is ever evolving. With the rise of virtual reality (VR) and augmented reality (AR), metaverses are penetrating the internet. A metaverse is defined as an immersive, digital environment with virtual avatars that represent actual people. These virtual worlds evolve and grow based on user decisions and their interactions in the space. Basically, it mirrors the real world, and has no end. It is just a virtual universe that expands as more users join in. In essence, metaverses are virtual universes that merge reality and the virtual world. 

Marketing in the metaverse can be tricky as users have control over their surroundings in the virtual world. Thus, it is important to stay on the users’ good sides as how they view your brand can affect your marketing outcomes. A good way to utilise digital marketing in the metaverse is by encouraging user-generated content (UGC) to increase engagement. That said, it is definitely an interesting time for you to explore different strategies and tactics to put your brand out there in the metaverse as the platform is relatively new.

If it makes sense for your brand, try digital marketing in the metaverse while ad prices are still relatively low.

Omnichannel and Integration

There is a growing need for businesses to ensure all their platforms are well integrated. The importance of all-rounded digital marketing campaigns have also increased with social media platforms like Instagram and Facebook launching in-app shopping. Just like we mentioned in our previous blog post, social commerce is booming. From product discovery, click-to-purchase, and post-purchase support, social media tops the rankings of how Gen Z finds and purchases products. Social media has become a virtual mall of sorts, right in the palm of our hands. 

Thus, it is important to create a streamlined platform where users can:

1. Easily discover your brand

2. Browse through products

3. Make purchases.

This is where digital marketing plays a huge role in increasing brand awareness and providing product education. Thus, take some time to ensure your website is linked up with your social media, and that the products on your social media pages can be purchased in-app.

Artificial Intelligence (AI)

Artificial intelligence (AI) will take over analytics for marketing. AI automates certain processes, and helps you make educated decisions when advertising. An example of this is programmatic advertising. This method uses automated technology to decide the best categories for your media buys. Additionally, the AI automatically picks the best ways for your brand to market digitally. It uses data analytics and algorithms to reach out to the right audience at the right time, within your advertising budget. 

A report by Pubmatic estimates that around 86% of all digital ads would be bought using automated processes in the near future. The return of investment (ROI) associated with digital marketing will also increase because of such technological integrations that mitigate risks and reduce business costs.

Conclusion

Digital marketing is bound to reach new heights in the near future. Hence, it is important to stay up to date with the latest trends and tools necessary for your business. This will help you successfully market to your customers. Alternatively, find yourself a digital marketing agency to bring your  strategies to life.

Are you looking for help to start your digital marketing journey? Contact us now at [email protected] where we strive to give you the best marketing solution.

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