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TOP 5 COVID-PROOF MARKETING STRATEGIES IN SINGAPORE

Lisa Ng Jing Lin | 9 June 2021

start e-commerce singapore

WHY YOUR MARKETING STRATEGIES NEED A CHANGE

With the Covid-19 pandemic, your marketing strategies should no longer be the same as before. The pandemic has accelerated the speed at which Singapore is going digital. Today, more of us have become dependent on E-commerce marketplaces to shop for our daily necessities. Therefore, there is an increasing need to Covid-Proof the marketing strategies of your business.

Here, we have compiled our top 5 Covid-Proof marketing strategies. Apply these strategies to your business and gain a head start against your competitors.

1. MOVING YOUR BUSINESS ONLINE

With the travel restrictions and heightened safe distancing measures, establishing an online presence becomes more important than before. Hence, you can start by selling your products on top e-commerce marketplaces in Singapore such as Shopee, Lazada and Qoo10. The ability to move your business online enables you to engage your customers all around the clock. Meanwhile, it can expand your product reach to a wider audience.

Furthermore, you might want to find out about the government grants that might be applicable for your business. With the pandemic, our government has rolled out many grants such as the  PSG and EDG grants. These grants can help you defray your investment cost in shifting your business online during the pandemic.

2. INVEST IN SOCIAL MEDIA ADVERTISEMENTS

Using paid social media advertisements offers you the ability to scale your business. Regardless of whether your business is B2B or B2C, social media helps you to amplify your brand. Moreover, social media sites like Facebook and Instagram have comprehensive audience-targeting abilities. Therefore, you can select your targeted customer reach based on location, interests, profession and many more.
Social media advertisements as a marketing strategy during Covid-19

3. LEVERAGE ON DIGITAL MARKETING TOOLS TO IMPROVE CUSTOMER SERVICE

As your online store becomes your new store front, digital marketing efforts should be focused on adding value to customers. During the pandemic, most brands are focusing on improving overall customer experience through online channels to attract new while retaining customers.

With the advancement of technology today, there is an abundance of software available for your business to connect with customers. These can include various CRM platforms, automated personalised emails, chat bots and so on. Moreover, most of these software offer free plans or trials at affordable prices. Thus, you can try and test to determine the best software that would suit your business model best.

Leveraging on digital marketing tools as a marketing strategy during Covid-19

4. RUNNING EXCLUSIVE PROMOTIONS

Retaining customer loyalty can be difficult during times of uncertainty. However, by running exclusive promotions for your customers, it can help build trust and confidence in your business. This can be in the form of giveaways, loyalty programmes or discounts on specific days.

Moreover, you can advertise such promotions on social media platforms or even through email marketing. Popular email marketing platforms such as Mailchimp can effectively help you to inform customers of the different offers you are running.

Exclusive promotions as a marketing strategy during Covid-19

5. MAKE AN EFFORT TO KNOW YOUR CUSTOMERS

The pandemic has led to change in shopping behaviour with most people choosing to shop online. In a survey conducted by Statista, 56% of Singaporeans stated that they purchase more goods online due to the pandemic.

This suggests that schedules and preferences are changing. Therefore, you will need a brand new approach to get to know your customers. You may want to consider sending out email surveys to understand their priorities and challenges they face. This way, you can fine-tune your communication strategies to serve your customers better.

LET US HELP YOU MAKE A DIFFERENCE

In a nutshell, Covid-Proofing your marketing strategies to better adapt to the changing market trends is key. Hopefully, we have provided you with insights on how you can readjust your marketing strategies during this pandemic. Following these will allow your business to strive in the Post-Covid Era. If you need help in transforming your business digitally in Singapore, connect with us today!
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