TOP 5 COVID-PROOF MARKETING STRATEGIES IN SINGAPORE
Lisa Ng Jing Lin | 9 June 2021
WHY YOUR MARKETING STRATEGIES NEED A CHANGE
Here, we have compiled our top 5 Covid-Proof marketing strategies. Apply these strategies to your business and gain a head start against your competitors.
1. MOVING YOUR BUSINESS ONLINE
Furthermore, you might want to find out about the government grants that might be applicable for your business. With the pandemic, our government has rolled out many grants such as the PSG and EDG grants. These grants can help you defray your investment cost in shifting your business online during the pandemic.
2. INVEST IN SOCIAL MEDIA ADVERTISEMENTS
3. LEVERAGE ON DIGITAL MARKETING TOOLS TO IMPROVE CUSTOMER SERVICE
With the advancement of technology today, there is an abundance of software available for your business to connect with customers. These can include various CRM platforms, automated personalised emails, chat bots and so on. Moreover, most of these software offer free plans or trials at affordable prices. Thus, you can try and test to determine the best software that would suit your business model best.
4. RUNNING EXCLUSIVE PROMOTIONS
Moreover, you can advertise such promotions on social media platforms or even through email marketing. Popular email marketing platforms such as Mailchimp can effectively help you to inform customers of the different offers you are running.
5. MAKE AN EFFORT TO KNOW YOUR CUSTOMERS
This suggests that schedules and preferences are changing. Therefore, you will need a brand new approach to get to know your customers. You may want to consider sending out email surveys to understand their priorities and challenges they face. This way, you can fine-tune your communication strategies to serve your customers better.