Tips in Optimising your Shopee Product Listing in 2021
Angel Sng | 30 September 2021
OPTIMISE YOUR SHOPEE PRODUCT LISTING WITH THESE SIMPLE TIPS
In the world of E-commerce platforms, many strive to be at the top to achieve greater outreach and sales. E-commerce marketing has become a way where businesses utilise such ways to obtain higher visibility and conversion rates.
Shopee is one of the top E-commerce platforms in Singapore. Along with it comes many hopeful businesses striving to gain sales through this platform. In order to gain visibility on Shopee, optimisation is key to a successful thriving business. Here are the ways that you can optimise your Shopee product listing.
1. OPTIMISE YOUR KEYWORDS
Keywords used for your Product Title and Product Description are key to the visibility rate of your products. This is due to the algorithm used by Shopee in producing search results. Having the right keywords in your product listing will greatly impact the visibility rate of the product.
Aside from using the right keywords, the keywords must be nicely incorporated into the description of your product. This is because a Product Description that makes no sense might deter buyers from purchasing from you.
Lastly, constantly update your keywords as the algorithm changes from time to time as per the searches made by the users on the platform.
2. PRODUCT PHOTOGRAPHY
Product photography is another way to attract buyers into finding out more about your product. Having an attractive image of your product is crucial in influencing buyers in purchasing the product.
3. BECOMING A PREFERRED SELLER
Next, aim to achieve the Preferred seller status which is only given to businesses with a good track record in Shopee. To obtain the status, businesses have to have a good shop rating, a large number of successful orders, and excellent customer-service ratings.
Businesses that receive a badge indicating them as a Preferred Seller affirms buyers of the products and services provided. It also provides the business with better search ranking.
4. UTILISE MARKETING TOOLS PROVIDED IN SELLER CENTRE
Lastly, another way of optimising your product listing is through the Seller Centre’s options of promotional campaigns. This helps to boost your product’s visibility on the platform. By having a promotional campaign, it also attracts and influences the buyers to purchase the products listed by your business.
Read more here.
In order to stay ahead of your game in Shopee, you must be constantly on the ball in optimising your product listings. Utilising and updating through optimisation would enable the buyers to click and tap their way to your business without a hitch. In such a competitive market, businesses have to set themselves apart from the rest of the market.