BACKGROUND

OxPay Financial, formerly known as M.C. Payment, is a fintech company specializing in providing seamless payment solutions for businesses in Asia. As a pioneer in digital payment technologies, the company recognized the need to reposition itself to reflect its evolved offerings and resonate with a broader market. With its ambitious growth strategy, OxPay sought the expertise of 3D Brand Agency to craft a compelling new brand identity that would redefine its market presence.

CHALLENGE

Despite its innovative solutions, M.C. Payment struggled with a dated brand identity that did not fully communicate its value proposition, primarily due to a lack of alignment between the company’s innovative solutions and its brand aesthetics.

To achieve its goal of becoming a market leader in fintech, the company needed a transformation that would position it as a modern, trustworthy, and dynamic player in the industry.

SOLUTION

3D Brand Agency undertook a comprehensive rebranding exercise to create OxPay Financial’s new identity, crafting a cohesive brand narrative that emphasized OxPay’s commitment to empowering businesses with seamless, secure, and scalable payment solutions.

The solution includes a redesigned website to align with the new identity, ensuring a user-friendly and visually engaging experience.

RESULT

Through its strategic rebranding efforts, 3D Brand Agency successfully transformed OxPay Financial from a niche player into a formidable force in the fintech industry, setting the stage for continued growth and innovation.