BACKGROUND

Moonton, the game developer of Mobile Legends, and a leader in MOBA mobile games in South-East Asia, appointed 3D Brand Agency as the official marketing arm to promote their campaign “United We Win”.

CHALLENGE

With increasing competition in recent years, their monthly active users had dropped by half, from 1 million to 500K and with it, its market share.

SOLUTION

3D Brand Agency partnered with Moonton to launch its first brand activation campaign to bring the essence of Mobile Legends from digital to real-world.

From media buys and influencer collaborations, to social media marketing and event management, 3D enabled Moonton to share the excitement and competitiveness of its game with the rest of the gaming community.

RESULT

The campaign was a huge success and managed to recapture the attention of its previous gamers while winning the hearts of new ones.

Within just 3 months upon launch, Moonton increased its active user count in Singapore from 500K to 2 million.