BACKGROUND

JinChun, a trusted distributor of high-quality dried foods, has been a staple in Singapore’s food supply chain for decades. Known for its premium product offerings, JinChun caters to retailers, restaurants, and consumers. With ambitions to expand its footprint overseas, the company sought to revitalize its brand identity to appeal to a global audience while preserving its heritage.

CHALLENGE

JinChun faced several challenges as it aimed to scale internationally, including a lack of visual appeal which failed to convey JinChun’s premium positioning, and marketing inefficiency that hindered marketing campaigns, reducing ROI and engagement.

JinChun required a rebranding effort that would address these issues and create a compelling, cross-cultural appeal.

SOLUTION

3D Brand Agency developed a comprehensive rebranding strategy for JinChun, focusing on modernizing its identity and enhancing its marketability for international expansion. The approach included revamping the company’s website and social media presence to align with the new brand identity and attract a global audience.

RESULT

By partnering with 3D Brand Agency, JinChun transformed its brand into a global contender, bridging cultural boundaries and setting the foundation for sustainable international growth, while successfully entering the Japanese market, achieving a 35% increase in export volume within the first year.