MARKETING VS BRANDING
The Difference Between The Two
3D Brand Agency | 11 Jan 2019
ART OF SELLING
BRANDING IS KEY
Branding is more than just a name and a logo. Your brand is everything within your company from your social media updates, your website, your product, to the way your staff answered the phone.
It is also a guideline to your marketing strategy and provides the clarity that your employees need to meet the organization’s goals. It tells them how to properly represent your business, how to interact with and influence your customers.
In essence, it is how other people perceive you.
People tend to do business with companies they trust. It goes without saying that trust is built on the promise you make to customers in everything you do and delivering on your promise every time.
If your brand message is clear and consistent, it can help people feel more at ease purchasing your products or services because they know what to expect.
The key to unlocking the power of your brand is involving your employees. Take them with you through this process and have a brand consultant to help guide you. This does not need to be costly or take up too much time but once done, it could benefit your business for years to come.