MARKETING VS BRANDING

Many a time, companies big and small have often misunderstood between these two most important elements of a successful business.

Although marketing is generally understood as advertising, it is not entirely complete. In essence, marketing is the set of processes and tools used to promote your business, which includes platforms like social media, SEO, Google Adwords, radio, television and the likes.

Branding, on the other hand, is always confused. The perception of branding is often thought of as just a good business name and a captivating logo.

This misconception is common among many businesses and even marketers handling branding tasks.

In all its glory, marketing is the art of promoting your product or service to potential customers in the hopes of generating leads.

Simply put, all marketing does is create awareness.

Don’t get me wrong. Marketing is paramount to any business. Without it, your potential customers will not even know of your product or service and how it can be beneficial to them.

However, marketing alone does not make up the art of selling.

For a business to succeed, you also have to back up your marketing efforts with a strategy that will maximize your sales opportunities and actually sell your products and services.

While marketing can be your road to success, what actually drives your strategy and define its guiding principles?

Branding is more than just a name and a logo. Your brand is everything within your company from your social media updates, your website, your product, to the way your staff answered the phone.

It is also a guideline to your marketing strategy and provides the clarity that your employees need to meet the organization’s goals. It tells them how to properly represent your business, how to interact with and influence your customers.

In essence, it is how other people perceive you.

People tend to do business with companies they trust. It goes without saying that trust is built on the promise you make to customers in everything you do and delivering on your promise every time.

If your brand message is clear and consistent, it can help people feel more at ease purchasing your products or services because they know what to expect.

The key to unlocking the power of your brand is involving your employees. Take them with you through this process and have a brand consultant to help guide you. This does not need to be costly or take up too much time but once done, it could benefit your business for years to come.

Get in touch with us at [email protected] and find out how you can gain a competitive advantage with a strong brand strategy, today!