HOW DOES SOCIAL MEDIA MARKETING HELP BUSINESSES?
YEO KAI JIE | 30 November 2021
“Benefits of Social Media Marketing that could help you.”
Why is social media marketing important?
Social media marketing is vital because of the influence social media platforms and channels possess. In Singapore, from 2020 to 2021 alone, a growth of 210,000 added to a rough total of 4.96million social media users. In turn, proving that these virtual spaces could potentially propel your businesses by digitally advertising your brand, products or services.
Social media marketing may sound like a whole new form of marketing. However, it’s bases come from traditional marketing. Here consumers are replaced with users and there is an abundance of channels or tactics in terms of delivery through social media platforms. What differentiates social media marketing from traditional marketing is the contents and appeals generated in their advertisements. For example, TVs or radio ads may be used as a mass media marketing tool versus Facebook and Instagram, where contents may be tweaked in a preferred manner towards the users’ online behaviours.
Here are ways in which social media marketing helps businesses:
1.Create brand awareness:
Brand awareness on the market may provide business opportunities that may be converted into profits and sales. With the number of users who browse through their social media accounts daily, it is paramount for businesses to include social media as part of their marketing strategy. There are many ways to gain brand awareness, such as using short and long video content, engagement and post content.
2. Social Media Communicates Idea:
In social media marketing, you have controls over what messages are brought across the table on social media content. You can combine your ideas with marketing data that your company has such that you may be able to hit the market you need. There is an abundance of designing software that assist in creation of content that are inexpensive.
3. Data collection in Social Media Marketing
Different from traditional marketing, you can gather data from social media efficiently and almost organically. From likes and shares, you can notice trending posts and understand consumers’ preferences in your content. With this data, you will be able to better target and position your marketing strategies such that it attracts a broader range of audiences. Instantaneously, you can also get preferences from polls from the stories functions on various social media platforms. This is how social media can help you when it comes to gather general or even specific data for your business.
4. Closing the gaps between you and your customers
On social media, you can engage with your clients to gather feedback or as a medium of customer relationship management. This is where you will be able to build a friend-like relationship. In the event of service errors, the relationship can lower the negative repercussions, where you can provide support almost immediately on social media. Engagements also help to bridge the gap as it breaks the barriers between the clients and customers, creating word of mouth and brand loyalty in the long run.
To summarize, social media marketing can be seen as a tool to gather data that helps the company better position itself in this user-oriented era where day is the key to success. It allows the company to have closer ties with their customers as messages are better disseminated and more engagments are done. Therefore, assist companies to have more business opportunities by lifting brand awareness. However, these are just some ways that social media marketing help businesses.
Are you looking for help to start your social media journey? Contact us now 3D brand Agency where we strive to give you the best marketing solution.