+65 88812881 [email protected]

6 WAYS TO BOOST YOUR E-COMMERCE SALES

Lisa Ng Jing Lin | 7 July 2021

start e-commerce singapore

YOUR ONLINE STORE IS YOUR NEW STOREFRONT

Today, more and more people are relying on the internet to find the products and services they need. Hence, your online store becomes your new storefront where most sales conversion takes place. To boost your E-commerce sales, you should optimise both your website and marketing strategies.

Here are 6 ways to boost your e-commerce sales and maximise the potential of your website in generating sales.

1. PROVIDE IMAGES AND CLEAR DESCRIPTIONS OF YOUR PRODUCTS

Since customers can no longer touch and feel your products, it becomes more difficult to convince them to buy. Hence, you should provide clear product images and descriptions on your website. Ideally, your product images should be as close to the exact product your customers will get. Moreover, do ensure that your descriptions sound professional and are grammatically correct. With accurate illustrations and details, it will allow customers to build confidence in your product. This can ultimately increase your conversion rate and even garner you repeated sales.

2. SELL YOUR SERVICE WITH YOUR PRODUCTS

Providing outstanding service online allows you to differentiate your business from your competitors. For instance, you can offer a live or automated chat on your website. This gives the impression that you are always there to help your customers, supporting them through their purchasing process. Meanwhile, you should also have a Frequently Asked Questions (FAQ) page to conveniently address some common questions.

Social media advertisements as a marketing strategy during Covid-19

3. INCREASE BRAND AWARENESS

Branding is the link that connects businesses and customers. With an endless number of online stores, branding allows you to create an identity that stands out from the rest. Furthermore, strong and well-executed brands attract loyal customers. Loyal customers who truly love your brand and believe in your products will spread their influence. With their network and referral, it can help you garner new customers for your business. 

A cost-effective way to increase your brand awareness is to use social media platforms. Strategically using the right social media for different business goals can increase your brand awareness to the right audience. For instance, Facebook and LinkedIn are the best platforms to increase brand awareness for your business. 

Leveraging on digital marketing tools as a marketing strategy during Covid-19

4. DEVELOP LOYALTY PROGRAMMES

Loyalty programmes can entice customers to repeat purchases. These programmes increase the retention rate, referrals, and sales for your E-commerce business. Moreover, loyalty programmes foster an emotional connection between your customers and your business. This enables them to form a commitment to your brand, thereby repeating their purchases. 

While rewarding your customers, loyalty programmes can also deliver customer insights. With a digitised loyalty programme, you can view real-time data about how your customers engage with your business. This information can be crucial in helping you build better strategies to boost your e-commerce sales in the future. 

Exclusive promotions as a marketing strategy during Covid-19

5. MOBILE OPTIMISATION

According to Statista, more than 90% of Singapore’s population are smartphone users. Hence, Singaporeans are more likely to use smartphones for shopping purposes. Mobile-optimised sites allow customers to easily navigate through your website. Generally, mobile-optimised sites will also rank higher in Search Engine Optimisation (SEO) ranking. This means that these sites will show up higher in search results. 

6. REDUCE CART ABANDONMENT

Once your customers have filled up their cart on your website, the key to closing the deal online is convenience. Hence, you would want to make sure your checkout process is as seamless as possible. For instance, you should allow for guest checkout where customers do not have to be registered to buy your products. Otherwise, you should make your registration process as simple and short as possible. 

If customers leave your site without checking out their cart, you can rely on an email recovery campaign. By sending them follow-up emails, you can persuade them to make a return visit to their cart. Moreover, you can also attract them by giving out discount codes to entice them to complete their purchase. 

Exclusive promotions as a marketing strategy during Covid-19

LET US HELP YOU MAKE A DIFFERENCE

Hopefully, we have provided you with insights on how you can boost your e-commerce sales. Following these strategies will not only help you retain your customers but will help you attract new ones as well! If you need help in boosting your e-commerce business to its maximum potential, connect with us today!

Is this article helpful? Help us share it
80% Grant for E-Commerce