BRANDING BLOG

Are you investing in the best marketing tools in 2020? With hundreds of marketing tools out there to choose from, finding ones that are worth your time and money can be daunting. Fortunately, we have compiled a list of the best 20 digital marketing tools to help you save time and get more done.

People often understand branding as a company’s reputation, customer service, logo, and marketing. In layman’s term, branding is everything about a company.  However, it is proven that even when a company has exceptional products or services, their brand will deteriorate over time with bad customer service.

Mission and Vision alignment is paramount if you are serious about reaching your corporate objectives. Not only does your mission and vision have to be well-defined, your company needs a process in place to close the gap between your Mission and Vision to increase your chances of market success.

Imagine that there two T-shirts, A and B, placed in front of you and they are made from the same material, have the same color and size. The only difference is that T-shirt A is sewn with a logo of a well-known brand. Both T-shirts are on sale and A cost $20 while B cost $10. Which one will you buy? Most people will choose T-shirt A.

Designing amazing logos require a mixture of creative design skills, an understanding of your audience and how they interact with the design. Truth be told, anyone can create a simple logo by using the dozens of image editing softwares available. However, mastering all aspects of the art takes time.

Today, businesses have more choices than ever on how and where to market their products and services. On top of traditional media such as print advertising (newspaper & flyers) and direct marketing, you have email marketing, Pay-per-clink, Google advertising and multiple social media sites, such as Facebook, Instagram, Twitter and YouTube.

Businesses today are struggling to understand the concept of being social in social media. Whether they are surprisingly misinformed or not staying updated with the current developments, they end up wasting valuable resources. They fail to take advantage of what may just be the biggest revolution in communications since the printing press.

Many entrepreneurs never looked into branding as a viable business strategy and as a result will never unlock its full potential. Small businesses may have the perception that “branding” is attainable by only the major industry players to further grow their market share when in fact, it is actually easier to build than most would imagine.

Many a time, companies big and small have often misunderstood between these two most important elements of a successful business. The perception of branding is often thought of as just a good business name and a captivating logo. Marketing, on the other hand, is considered advertising. While these concepts are true, to a certain extent, they are not entirely complete.