Blog by Marketers, for Marketers. Sharing Trends on Branding, E-commerce, Design and Marketing
People often understand branding as a company’s reputation, customer service, logo, and marketing. In layman’s term, branding is everything about a company. However, it is proven that even when a company has exceptional products or services, their brand will deteriorate over time with bad customer service.
Imagine that there two T-shirts, A and B, placed in front of you and they are made from the same material, have the same
Designing amazing logos require a mixture of creative design skills, an understanding of your audience and how they interact with the design. Truth be told, anyone can create a simple logo by using the dozens of image editing
Today, businesses have more choices than ever on how and where to market their products and services. On top of traditional media such as print advertising (newspaper & flyers) and direct marketing, you have email marketing, Pay-per-clink, Google advertising and multiple social media sites, such as Facebook, Instagram, Twitter and YouTube.
Businesses today are struggling to understand the concept of being social in social media. Whether they are surprisingly misinformed or not staying updated with the current developments, they end up wasting valuable resources. They fail to take advantage of what may just be the biggest revolution in communications since the printing press.
Many entrepreneurs never looked into branding as a viable business strategy and as a result will never unlock its full potential. Small businesses may have the perception that “branding” is attainable by only the major industry players to further grow their market share when in fact, it is actually easier to build than most would imagine.
Many a time, companies big and small have often misunderstood between these two most important elements of a successful business. The perception of branding is often thought of as just a good business name and a captivating logo. Marketing, on the other hand, is considered advertising. While these concepts are true, to a certain extent, they are not entirely complete.