Blog by Marketers, for Marketers. Sharing Trends on Branding, E-commerce, Design and Marketing
We’ve seen how businesses are moving online as the pandemic continues and as the norm of retail changes. So, what does this entail? To survive and thrive in the online marketplace, you would probably have to start social media or digital marketing. This signifies the importance of the roles visual and graphic design play.
Did you know that web design impacts content marketing significantly? In fact, web design and content marketing work hand in hand. It is important to ensure that both your web design and content marketing efforts are strong to achieve your objectives. Read on to find out about how you can ensure both aspects work together on your website.
People often understand branding as a company’s reputation, customer service, logo, and marketing. In layman’s term, branding is everything about a company. However, it is proven that even when a company has exceptional products or services, their brand will deteriorate over time with bad customer service.
Imagine that there two T-shirts, A and B, placed in front of you and they are made from the same material, have the same color and size. The only difference is that T-shirt A is sewn with a logo of a well-known brand. Both T-shirts are on sale and A cost $20 while B cost $10. Which one will you buy? Most people will choose T-shirt A.
Designing amazing logos require a mixture of creative design skills, an understanding of your audience and how they interact with the design. Truth be told, anyone can create a simple logo by using the dozens of image editing softwares available. However, mastering all aspects of the art takes time.
Today, businesses have more choices than ever on how and where to market their products and services. On top of traditional media such as print advertising (newspaper & flyers) and direct marketing, you have email marketing, Pay-per-clink, Google advertising and multiple social media sites, such as Facebook, Instagram, Twitter and YouTube.
Businesses today are struggling to understand the concept of being social in social media. Whether they are surprisingly misinformed or not staying updated with the current developments, they end up wasting valuable resources. They fail to take advantage of what may just be the biggest revolution in communications since the printing press.
Many entrepreneurs never looked into branding as a viable business strategy and as a result will never unlock its full potential. Small businesses may have the perception that “branding” is attainable by only the major industry players to further grow their market share when in fact, it is actually easier to build than most would imagine.
Many a time, companies big and small have often misunderstood between these two most important elements of a successful business. The perception of branding is often thought of as just a good business name and a captivating logo. Marketing, on the other hand, is considered advertising. While these concepts are true, to a certain extent, they are not entirely complete.
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