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We’ve seen how businesses are moving online as the pandemic continues and as the norm of retail changes. So, what does this entail? To survive and thrive in the online marketplace, you would probably have to start social media or digital marketing. This signifies the importance of the roles visual and graphic design play.

Did you know that web design impacts content marketing significantly? In fact, web design and content marketing work hand in hand. It is important to ensure that both your web design and content marketing efforts are strong to achieve your objectives. Read on to find out about how you can ensure both aspects work together on your website.

With the endless number of online stores, boosting your e-commerce sales can seem challenging. Read on to find out how you can boost your online sales to its maximum potential.

Social media is becoming the norm these days. Thinking about how you can maximise your social media engagement? Read on to find out more.

Does aesthetics come to your mind first when you think of web design? That is just a gist of what web design really is. Contrary to popular belief, web design is much more than just aesthetics. Read more to find out what web design really is.

Unlike what many may think, marketing is a lot more than just pushing for sales. Being clear of the 6 P’s of marketing can help to grow your business and stay relevant in the market. Find out more now.

Amidst the pandemic, it is increasingly crucial for businesses to ensure that they Covid-Proof their marketing strategies. Read more to find out how.

Here are 6 reasons why you should hop onto the e-commerce trend and start your own e-commerce business. Read on to find out.

We’ve seen how e-commerce has developed throughout the years, and it will only continue to grow. What does this entail for businesses in Singapore then, is the future norm of retail in Singapore changing? Should you be moving your businesses online, and how do you go about doing it?

In Singapore, there are several online marketplaces that have made a name for themselves. The online traffic they have garnered is immensely high. As a result, sellers benefit a lot through their platforms. What is it exactly that spurred the success of these marketplaces?

Will e-commerce permanently replace physical stores, or can it work together with them instead? 

Branding is a crucial part of any business organization. As a business owner, you need to make sure you build a strong brand voice. In simple terms, brand voice is the consistent expression of the brand’s personality and core messages in different ways.

Are you investing in the best marketing tools in 2020? With hundreds of marketing tools out there to choose from, finding ones that are worth your time and money can be daunting. Fortunately, we have compiled a list of the best 20 digital marketing tools to help you save time and get more done.

People often understand branding as a company’s reputation, customer service, logo, and marketing. In layman’s term, branding is everything about a company.  However, it is proven that even when a company has exceptional products or services, their brand will deteriorate over time with bad customer service.

Mission and Vision alignment is paramount if you are serious about reaching your corporate objectives. Not only does your mission and vision have to be well-defined, your company needs a process in place to close the gap between your Mission and Vision to increase your chances of market success.

Imagine that there two T-shirts, A and B, placed in front of you and they are made from the same material, have the same color and size. The only difference is that T-shirt A is sewn with a logo of a well-known brand. Both T-shirts are on sale and A cost $20 while B cost $10. Which one will you buy? Most people will choose T-shirt A.

Designing amazing logos require a mixture of creative design skills, an understanding of your audience and how they interact with the design. Truth be told, anyone can create a simple logo by using the dozens of image editing softwares available. However, mastering all aspects of the art takes time.

Today, businesses have more choices than ever on how and where to market their products and services. On top of traditional media such as print advertising (newspaper & flyers) and direct marketing, you have email marketing, Pay-per-clink, Google advertising and multiple social media sites, such as Facebook, Instagram, Twitter and YouTube.

Businesses today are struggling to understand the concept of being social in social media. Whether they are surprisingly misinformed or not staying updated with the current developments, they end up wasting valuable resources. They fail to take advantage of what may just be the biggest revolution in communications since the printing press.

Many entrepreneurs never looked into branding as a viable business strategy and as a result will never unlock its full potential. Small businesses may have the perception that “branding” is attainable by only the major industry players to further grow their market share when in fact, it is actually easier to build than most would imagine.

Many a time, companies big and small have often misunderstood between these two most important elements of a successful business. The perception of branding is often thought of as just a good business name and a captivating logo. Marketing, on the other hand, is considered advertising. While these concepts are true, to a certain extent, they are not entirely complete.