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Blog by Marketers, for Marketers. Sharing Trends on Branding, Design & Marketing

BRANDING BLOG

Branding Blog Designing Logos

Branding is a crucial part of any business organization. As a business owner, you need to make sure you build a strong brand voice. In simple terms, brand voice is the consistent expression of the brand’s personality and core messages in different ways.

Branding Blog Designing Logos

Are you investing in the best marketing tools in 2020? With hundreds of marketing tools out there to choose from, finding ones that are worth your time and money can be daunting. Fortunately, we have compiled a list of the best 20 digital marketing tools to help you save time and get more done.

Branding Blog Designing Logos

People often understand branding as a company’s reputation, customer service, logo, and marketing. In layman’s term, branding is everything about a company.  However, it is proven that even when a company has exceptional products or services, their brand will deteriorate over time with bad customer service.

Branding Blog Designing Logos

Mission and Vision alignment is paramount if you are serious about reaching your corporate objectives. Not only does your mission and vision have to be well-defined, your company needs a process in place to close the gap between your Mission and Vision to increase your chances of market success.

Branding Blog Designing Logos

Imagine that there two T-shirts, A and B, placed in front of you and they are made from the same material, have the same color and size. The only difference is that T-shirt A is sewn with a logo of a well-known brand. Both T-shirts are on sale and A cost $20 while B cost $10. Which one will you buy? Most people will choose T-shirt A.

Branding Blog Designing Logos

Designing amazing logos require a mixture of creative design skills, an understanding of your audience and how they interact with the design. Truth be told, anyone can create a simple logo by using the dozens of image editing softwares available. However, mastering all aspects of the art takes time.

Branding Blog Integrated Advertising

Today, businesses have more choices than ever on how and where to market their products and services. On top of traditional media such as print advertising (newspaper & flyers) and direct marketing, you have email marketing, Pay-per-clink, Google advertising and multiple social media sites, such as Facebook, Instagram, Twitter and YouTube.

Here are 7 tips when doing an integrated marketing campaign.
Branding Blog Social Media Marketing

Businesses today are struggling to understand the concept of being social in social media. Whether they are surprisingly misinformed or not staying updated with the current developments, they end up wasting valuable resources. They fail to take advantage of what may just be the biggest revolution in communications since the printing press.

Let’s take a look at 7 ways businesses fail in their social media marketing.
Branding Blog Building your Brand

Many entrepreneurs never looked into branding as a viable business strategy and as a result will never unlock its full potential. Small businesses may have the perception that “branding” is attainable by only the major industry players to further grow their market share when in fact, it is actually easier to build than most would imagine.

Here are the 7 deadly sins of branding you should avoid.
Marketing VS Branding

Many a time, companies big and small have often misunderstood between these two most important elements of a successful business. The perception of branding is often thought of as just a good business name and a captivating logo. Marketing, on the other hand, is considered advertising. While these concepts are true, to a certain extent, they are not entirely complete.

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