7 SOCIAL MEDIA MARKETING #FAILS YOU CAN AVOID
Fun fact: Do you know that social media marketing has been around way before email marketing, SEO and Pay-Per-Click? (Remember Friendster or IRC, anyone?)
Yet, businesses today are still struggling to understand the concept of being social in social media. Whether they are surprisingly misinformed or not staying updated with the current developments, they end up wasting valuable resources. They fail to take advantage of what may just be the biggest revolution in communications since the printing press.
In all honesty, though, who could blame them. Presently, the social media landscape has evolved so much since its early years. If it is any consolation, even social media experts and marketing agencies can fall short in their promotional campaigns. And it is all fair game in social media marketing. Why? Because then, we wouldn’t have this list, of course.
Without further ado, here are 7 Social Media Marketing Fails we all can learn from.
NO ADDED VALUE
NO HUMAN TOUCH
Many marketers argue that social media is dead. Then again, these are the same people who are guilty of committing some of the social media marketing fails mentioned in this list.
What you need to understand in social media is that it can be difficult to know when your campaign may suddenly gain immense traction. The last thing you want to do is to cancel your marketing efforts too quickly, only to see a competitor launch something six months later that turned out to be widely successful.
Above all, be patient with your content creation. Rome wasn’t built in a day.
That being said, you will need to learn how to commit. Social media marketing is no simple task. It is an entire process that requires dedication to reap its full benefits.
Initially, your new Instagram account may seem fun to maintain, but that activity has to stay consistent within 2 months, 2 years, or even 10 years after its creation.
However, that does not mean that social media have to consume your entire day.
That’s another marketing fail you should avoid. A rule of thumb is 30 minutes a day to cover the tasks related to this type of marketing. If you notice that you are consistently going above that limit, a simple alternative is to outsource to 3D Brand Agency.
In conclusion, if you recognized some of these 7 social media marketing fails, then you have some work to do. Ultimately, your success can only start by overcoming these mistakes. Once these issues are fixed, you can then move on to enhancing your strategy and testing out new campaigns.