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20 Best Digital Marketing Tools to Use in 2023.

Fai Masri   |   18 January 2023

Best 20 Digital Marketing Tools in 2023

Are you investing in the best marketing tools in 2023? With hundreds of marketing tools out there to choose from, finding ones that are worth your time and money can be daunting. Fortunately, we have compiled a list of the best 20 digital marketing tools to help you save time and get more done. Without further ado, let’s begin!

1. Answer The Public

Answer The Public - SEO Marketing Tools - 3D Brand Agency

As a marketer, search insights from Google or Bing can provide a goldmine of information. Primarily used for content creation and SEO (Search-Engine Optimization), Answer The Public enables marketers to write better content. With a simple one-page visualization of phrases most commonly searched for in your target market, it is probably one of the best but most underutilized sources of research for content ideas.

Price: Free; Pro plans start from $99/month

2. SiteLiner

Unsurprisingly, many marketers are still unaware that search engines such as Google penalizes websites with duplicate content. Worse, many will not realize they have duplicate content and would be left wondering why there is no improvement in their SEO. As a result, your websites’ Search Engine Result Page (SERP) or page ranking may suffer. Fortunately, with SiteLiner, all you have to do is enter the URL for your blog posts or websites to get immediate results.

Price: Free for websites up to 250 pages

3. Grammarly


Not all brands can afford the luxury of hiring a dedicated copywriter, which is what makes Grammarly so awesome. If you require any copywriting for your brand’s content, then you need to have Grammarly. Moreover, it automatically checks anything you write or publishes in an Internet browser. Mistake-free writing has never been easier, indeed.

Price: Free; Premium starts from $29.95/month

4. Google Ads

Needing no introduction, Google Ads is one of the most popular options for advertising your business on Google’s search engine.

One of the key features of Google Ads is Google Keyword Planner, where you can research which keywords to use in your ad or content, based on Google’s search data. While you could work on your SEO and hope to appear organically, Google also allows you to bid on these keywords to help you reach the top of the page, enabling you to capture tons of high-intent visitors.

Price: Runs on the Pay-Per-Click model.

5. Canva

Canva - Top Digital Marketing Tools in 2023

With visual assets being the differentiator for brands to stand out from the crowd, Canva allows you to design anything in minutes. From custom illustrations and infographics such as flyers and brochures to fully-designed proposals, Canva helps you design beautifully to gain credibility while building a professional appearance. Search for the best graphics, photos, and fonts, then use Canva’s drag-and-drop tool to create that perfect design.

Price: Free; Pro starts from $17.99/month.

6. MailChimp

While building your brand on popular platforms like YouTube, Facebook, Instagram or Twitter are important, they do have their limitations. Generally, social media channels are used for lead generation and building your audience. However, if a more intimate interaction with your prospects by way of email is your objective, then MailChimp is your answer. MailChimp is an email marketing tool that allows you to create beautiful emails to send your message across.

Price: Free for first 2,000 email contacts

7. Survey Monkey

Survey Monkey - Best Digital Marketing Tools - 2023

One of the most popular online survey tools around, SurveyMonkey is a good way to collect consumer information. Engage your customers and uncover trends in the market by collecting insights to improve your business. Design, create and publish your corporate survey in just a few minutes. Additionally, you can analyze the results of your survey from the backend.

Price: Free

8. Sniply

If you’re an avid social media marketer, sharing interesting industry news and content should come as second nature. Unfortunately, because the content you are sharing is created on a website that does not belong to you, the chance a reader will visit your site after reading the shared article is low. This is where Sniply comes in. With Sniply, you can add inbound Call-To-Action buttons to accompany the content, thus, diverting traffic from the interest garnered by the article to your website.

Price: Free

9. HubSpot Marketing Free

Looking to generate email leads from your website with a free pop up tool? Then HubSpot Marketing Free is your go-to tool.

With HubSpot Marketing Free, you can gain a lot of great information about your leads. On top of gathering email addresses, it also provides key data points like which pages your leads have visited. As such, if you’re wondering which pages are converting at higher rates than others, it can help with that, too.

Price: Free

10. User Testing

User Testing is a great tool to help you understand how people are using your website. Mostly for A/B testing or user testing, there are some really fantastic paid options that can give you lots of insights. There’s also Peek, a free tool from User Testing that lets you see and hear a five-minute video of a real person using your website.

Price: Free

11. PowToon


Videos and animation have been popular in social media recently due to the ease of creating engaging content. Although it has a little bit of a learning curve to get started, PowToon is the only 2D animation software with the option to create explainer videos for free.

Price: Free, Pro starts from $19/month

12. TailWind

If you’re looking for a content scheduler for Pinterest and Instagram, check out Tailwind. With features including bulk image uploads, multi-board pinning, hashtag lists and more, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged. Additionally, Tailwind comes with analytics to track content reach and responses.

Price: Free Trial, Plus plan starts from $15/account/month

13. Ahrefs

Analyze backlinks to your website for free just like paid users do, with Ahrefs’ free backlink checker. It’s integrated with its premium database of more than 16 trillion links. Also, you can access the top 100 backlinks to any domain or page, in greater detail. Needless to say, it’s a very handy tool to research your competitors. Additionally, the dashboard displays the anchor, monthly organic traffic, and ratings of the referring domain and page.

Price: Free; Premium plans from $99/month

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14. HootSuite

Needing no introduction, few social media management tools can compare to Hootsuite. Essentially, this feature-rich platform offers all the social media management functionality you will ever need as a social media marketer. Not only does it save you time scheduling your post, but it also allows you to track campaign performances and share meaningful insights with your team.

Price: Free, Pro plans start from $9.99/month

15. SpyFu

As the name implies, Spyfu allows you to analyze your competitors’ SEO and PPC strategies. On top of the ability to download CSV files of competitors’ most profitable keywords and reporting export functionality, you can also check their content and backlinks. Understand the strategies that helped them outrank so you can plan your strategy.

Price: $33+/month, 30-day money-back guarantee

16. SimilarWeb


Another SEO analysis tool that deserves the Best 20 Digital Marketing tools spot is SimilarWeb. This excellent alternative enables you to compare the traffic between your website and your competitors. On top of revealing your competition’s analytics and online strategies, it also identifies emerging trends and new players in your target industry.

Price: Free, Pro plans start from $199/month

17. Piktochart

For service-related businesses, infographics can be a game-changer as it allows you to relay your messages faster than plain text. If you would like to create engaging and beautiful infographics, then Piktochart is the tool for you. Above all, its easy-to-use interface and library of more than 1,000 images are designed to help you get your infographics up and running in the least amount of time.

Price: Free, Pro plans start from $24.17/month

18. Traackr


Designed for marketers looking to leverage on influencer marketing, Traackr allows you to find key opinion leaders and do an analysis of their social media profiles, connections and interests. 

Indeed, influencer marketing is a fast-growing marketing strategy used by countless brands to drive awareness and leads to their products and services. Moreover, this marketing tool allows you to discover influencers more relevant to your brand, optimizing your marketing strategy.

Price: Starting from $499/month, $2,500 one-time setup fee

19. Zapier

Next on this list is Zapier, an online automation tool that allows you to integrate over 1,500 marketing tools from one platform. With Zapier, you can automate repetitive tasks without coding or relying on developers to create powerful workflows without using separate services. Ultimately, Zapier’s user-friendly web service aims to automate actions between different web apps you use every day, improving your business and marketing efficiency.

Price: Free, Starter plans start from $19.99/month

20. SEO Checker

Last on the list is our very own free SEO Checker. Monitor your on-page SEO and track your keyword performance, analyze the competition, and optimize content. Scan your site today and get a detailed explanation of how each SEO issue affects your users.

Price: Free.

Do You Agree with our list of the 20 Best Digital Marketing Tools in 2023?

In conclusion, the digital marketing landscape is constantly evolving and it’s important for businesses to stay up to date with the latest tools and trends. In 2023, we can expect to see an increased focus on data-driven marketing, automation, and personalization. The best digital marketing tools will be those that enable businesses to effectively target and engage with their audience, measure their performance, and make data-driven decisions. By leveraging these tools, businesses can improve their customer engagement, increase conversions, and drive revenue growth. It’s important to stay ahead of the curve and adopt these tools early on to stay competitive in the digital marketing arena.

Hopefully, this post will help you achieve your marketing objectives in 2023.

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